If you are not really acquainted with supplements, trying to find them can be confusing and overwhelming, because there numerous different brands and products, with new ones popping out all the time. There are currently so many products that it is practically impossible to keep track of other nutritional foods. Even people who work in the supplement industry tend to specialize in certain areas, such as vitamins/minerals, sports supplements, herbs, etc.
Supplements can be also confusing, because by simply who you talk to, you can get very different beliefs. Many people have extreme or biased views of supplements, with others on one side saying everyone must take many different supplements and people on the other side saying all supplements are worthless. There’s issues, the in order to somewhere in considering. There are certainly some great supplements available, but many products essentially worthless, while have some positive benefits, but are not worth the price for them.
Perhaps the greatest amount of supplement confusion stems because of the marketing tactics companies use to promote their products, particularly magazines. Many health and wellness magazines are owned by the same company as the solutions that are advertised each morning magazine and even some of the articles are designed to promote their own brand of stuff. When I worked in supplement stores I frequently spoke with others about supplements and it was interesting a lot of people had biased views towards or against certain brands based on which magazines they seen.
To make matters worse, supplement marketing often sites scientific research to add credibility to products, but this info is rarely presented in honest and straightforward way. In many cases, the research is poorly done, financed by the supplement company, have results that have been refuted by various studies, or have got nothing to do with the product being sold. Unfortunately, the only way to figure out if the studies and claims are legitimate is to find and read created study, but great a daunting task even for people in the industry. Of course, supplement companies are well aware of that fact and they expect that people will not fact check their claims.
By quoting information from scientific studies, companies often try to make their products sound better compared to they actually are. Intriguing aspect thing is both reputable and disreputable companies use this tactic to help market their products. Significant difference between the bad and good companies is reputable companies put quality ingredients in goods and the labels contain accurate critical information. Disreputable supplement companies may have lower amounts of ingredients than the label claims or their supplements may not even contain a lot of the listed ingredients almost all.
Companies frequently pull off making questionable claims or lying concerning how much of an element is in a product, because the supplement industry is not government regulated. However, while the product itself is not regulated, there is a regulation about what information can display on a label. For instance, companies are not allowed to make any claims about products preventing or curing diseases. Instead they have drugs what are called “structure/function” claims.
A structure/function claim would be for example a calcium supplement label stating that “calcium is essential for strong bones.” The label is not supposed to state “this supplement helps prevent osteoporosis.” Any supplement that references diseases such as osteoporosis must also include a statement like, “This supplement is not intended to diagnose, treat, cure or prevent any deseases.” These statements are required, because government regulations say that merely drug can make a claim about preventing or treating diseases.
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